SAP User Groups Middle East

Training and Development Institute

Nature CaveToday, one in two people on the planet is under the age of 30. The first “always connected” generation, Millennials, are the best-educated in history but still affected by high unemployment rates according to ILO. At the same time, all organizations are becoming increasingly reliant on advanced technical skills in the emerging Digital Economy. By 2020 economies will face a shortage of skilled talent needed to drive prosperity and social security. 40 Million high-skilled workers – especially with science, technology, engineering, and math knowledge – are needed globally, according to McKinsey. As the world-leading provider in Enterprise Application Software, it is SAP’s mission to support developing this next-generation of talent. 

Founded in November 2012, the SAP Training and Development Institute (SAP TDI) offers initiatives that empower unemployed/underemployed tech talents on SAP’s innovations, thus helps them to kick-start their career within the ecosystem of SAP customers and partners. With this, the institute supports in the creation of sustainable work possibilities and ensures economic growth. Furthermore, it serves as Think Tank for knowledge exchange, entrepreneurship and co-innovation. With its various initiatives, the institute helps individuals and organizations to thrive in the Digital Economy and tackles some of today’s most pressing issues, such as youth unemployment and STEM skills gap. 

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With its various initiatives, the institute truly underpins SAP’s vision to make the world run better and improve people’s lives across the globe. Furthermore, SAP TDI’s best practices have already been adopted worldwide to support SAP’s Skills for Africa and the nonprofit NS2 Serves™ organization for veterans in the United States.

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Ever since the institute was inaugurated in November 2012, it has won recognition as a trusted and co-innovation business partner creating opportunities for employment. SAP TDI was acknowledged in the 2015 INSEAD and Centre for Economic Growth report “Technology-Driven Transformation of Labor Markets in MENA” as a leader in private-public-people partnerships in support of education for employment.  

The SAP Training and Development Institute has changed the perception of SAP from being just another vendor to being a trusted partner that really cares about the bigger challenges in the regions, e.g. youth unemployment, and contributes to solutions. 

Training Initiatives:

The SAP TDI offers a host of programs tailored to bring SAP business skills to those who have a cultural and social understanding of a local region: to help them boost their career and to support organizations with the right resources. Our program alumni are equally equipped to enter the workforce and become a vital asset within SAP’s ecosystem of partners, customers and beyond or to establish their own companies.

SAP’s Young Professional Program

Tdi 3SAP’s Young Professional Program has been introduced to assist with developing certified SAP Associate Consultants. The program is scheduled over a 2-3 month period, covering a development plan that includes SAP software functional and/or technical knowledge and certification, personal skills, design thinking as well as hands-on experience through a dedicated case study. In early 2013, we have launched the Young Professional Program in the Middle East & North Africa (MENA) region. Building on the success, we launched the program in Latin America and Spain in 2016, and in South East Asia in 2017. In the meantime, 1372 talents have successfully graduated.

SAP’s Dual Study Program 

Tdi 4SAP’s Dual Study Program is run in partnership between SAP and participating universities and provides students with the opportunity to take major-specific SAP trainings and certification during academic years by establishing an extracurricular collaboration. Students graduate from the program as SAP Associate Consultants, which gives them a competitive edge against other university graduates in pursuing various career paths among SAP’s globally positioned customers and partners. Across MENA, 12 universities offer SAP’s Dual Study Program.

Innovation Initiatives

Winnovate - a Hub for Innovation

Winnovate was born from a desire to fuel a movement of impactful innovation. It is an innovation coaching and workshop facilitator that enables organizations with tools and methodologies that are required to give structure to innovation initiatives. Using a unique blend of tools, we provide businesses and institutions with the skills needed to enhance the success of break-through innovation and create a “Confidence to Innovate”. Winnovate is set to exchange global best practices and support leaders across MENA and beyond to drive the region’s knowledge-based economies.

SAP Startup Focus Program

Tdi 5SAP Startup Focus Program is a global SAP program launched in MENA to support technology entrepreneurs, whose ideas are based on Big Data, predictive or real-time analytics solutions. It aims to bring the startup community in the region together and provides support for promising startups to build their application on SAP HANA. Boosting regional innovation and supporting local entrepreneurs, the SAP TDI has hosted several Startup Focus Events across MENA with more than 950 innovators to date. As a result of the initiative, 12 startups across MENA are now building their businesses’ success on the development and distribution of Big Data, predictive or real-time analytics solutions on SAP HANA.


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By hosting the aforementioned programs, the SAP Training and Development Institute has built skills and knowledge reflecting an in-country-value of US$136m across the Middle East & North Africa (MENA). ICV is the total value a company created in a certain country or region contributing to the countries’ business development, human capability development and to stimulate productivity of the economy (e.g. employees and offices in country, CSR activities, and training activities). 

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Marita Mitschein
Senior Vice President
Member of SAP’s Global Executive Leadership Team

And Managing Director of
SAP Training & Development Institute FZCO
Butterfly, Building B, 2nd Floor
Al Bourooj Street, Internet City I PO Box 118353
Dubai, United Arab Emirates

M +971 56 682 7502

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